Am I getting old or is the world just changing faster than I can keep up? Last weekend, Swedish Girl and I went out for some drinks and appetizers and wanted to catch a movie – My Super Ex-Girlfriend, to be exact. I’m a fan of Luke Wilson, Rainn Wilson, and I don’t mind Uma Thurman. I had seen the trailer and I was game. It seemed like a decent 90-minute comedic diversion. I even had two free cinema passes given to my by my boss, so I was looking forward to a good night. Unfortunately, the mulitplex didn’t cooperate.
I was shocked and horrified to find out that, after lasting less than three weeks (JUST 3 WEEKS!), MSEG was pushed out of the theater. I stood there, incredulous, checking and double-checking both movie boards inside the cinema, as well as the big board outside. Gone. And later on, I checked on line and it’s only playing in two distant cinemas. And I’m not about to drive 30 to 45 minutes for a movie.
Is it just my rose-colored memory, or did movies used to stick around a lot longer years ago? Even really bad movies were guaranteed one or two months at the cinema. Guaranteed. And good movies stuck around for three months. Weren’t Forrest Gump and Pulp Fiction around for half the year? What has happened over the last decade? I realize that this is a billion-dollar industry and cinemas want to have the hottest, latest movies, but this is ridiculous.
I’ve never felt pressured to hurry to the theater to see a movie within 10 or 12 days for fear that it will be pulled. Didn’t It’s Pat: The Movie even get a longer stay back in 1994? Maybe I’m just whining about nothing. Maybe this is yet another consequence of the fast-paced, attention deficit disorder, MTV generation. Maybe this is what we now get in the DVD era, where producers and movie studios don’t care about long box office runs and it’s only the opening weekend that really matters. However you define it, it makes me feel a bit old.
